Prime Day a flop? Amazon refutes report of 41% drop in gross sales

A 3rd-party Amazon retail marketing consultant by the title of Momentum Commerce is making splashes throughout the net with a probably damning new report: the consultancy is alleging a year-over-year Prime Day gross sales decline of 41% for the primary day of the 2025 gross sales occasion (via Forbes).

Regardless of this alarming knowledge, Momentum Commerce Founder and CEO John Shea says that gross sales figures for Prime Day 2025 might find yourself greater total when in comparison with final yr’s occasion (via Bloomberg). This yr’s Prime Day takes place over the span of 4 days, which is double the size when in comparison with Prime Day 2024.

Within the report, Shea cites client habits as a driving issue on this alleged gross sales lower. The pondering goes that the extra size afforded to customers this yr has incentivized extra conservative buying behaviors, with extra gadgets left in procuring carts within the off likelihood of discovering higher gross sales afterward within the week.

Amazon is closely disputing this Prime Day report

The e-commerce big describes the report as “extremely inaccurate”

Amazon/ Pocket-lint 

For its half, Amazon is pushing again in opposition to Momentum Commerce’s knowledge. Chatting with Bloomberg, Amazon Vice President Jamil Ghani says he’s “happy” with gross sales outcomes up to now. In a press release made to Forbes, Amazon spokesperson Jessica Martin doubles down on this, suggesting that Momentum lacks key inside knowledge metrics.

“Typical of statements made by third-party consultancies that don’t have entry to the precise knowledge, these numbers are extremely inaccurate,” says Martin.

Amazon describes this yr’s procuring occasion as being “the most important Prime Day occasion but” in a blog post. The corporate boasts of offers and promotions throughout greater than 35 product classes, with main reductions on in-house companies like Audible and Kindle Limitless.

After all, we’re nonetheless within the thick of Prime Day 2025, and it is too early to reach at any definitive conclusions in relation to gross sales figures on the entire. If Shea’s knowledge and evaluation proves correct, it is doable that many patrons will pull the set off on their purchases within the latter half of the occasion, offsetting the year-over-year gross sales losses allegedly skilled on day one.

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