Discontinued YouTube Premium Lite may come again in a brand new kind

YouTube is testing a brand new model of its Premium Lite subscription plan, however it will not be prefer it was.

Final yr, YouTube got rid of its Premium Lite plan completely, which provided customers an ad-free viewing expertise however with fewer perks than YouTube Premium. The plan was accessible in choose European nations. Whereas Lite members did not get adverts, the subscription teir did not have entry to further options like downloading movies for offline viewing or background video playback, like the total model YouTube Premium has.

Now, Google is testing a brand new model of YouTube Premium Lite, which the corporate confirmed in an announcement to Android Authority. Google mentioned it is begun testing a brand new model of the subscription service in Australia, Germany, and Thailand.

Nevertheless, the perks of YouTube Premium Lite have modified. As an alternative of providing an ad-free expertise, YouTube Premium Lite now solely presents a “restricted ad-supported expertise.”

In an announcement to The Verge, a YouTube spokesperson mentioned that the corporate does not have anything to share about “a broader rollout” of this new model of YouTube Premium Lite.

YouTube’s new Premium Lite does not make sense

A lot for an ad-free viewing expertise

A screenshot of the modified Premium Lite service posted by Jonah Manzano on X reveals the brand new Premium Lite service is proven to be provided for 11.99 AUD (about $8 USD) a month by means of the YouTube app on iOS and $8.99 AUD (about $6 USD) on its web site.

The screenshot reveals how the service presents restricted adverts for YouTube movies and YouTube Children movies. Premium Lite, because it did when it was accessible for the primary time, does not provide obtain and offline play or background play.

As a YouTube Premium subscriber myself, I truthfully don’t see the purpose on this new model of YouTube Premium Lite. What is the level of paying for a YouTube subscription in the event you nonetheless get adverts?

YouTube is not like Prime Video or Disney+, which each provide advert subscription tiers. I can nonetheless watch YouTube with out Premium, as with Prime Video or Disney+, you may’t watch all of it with no subscription.

I like YouTube’s Premium subscription service. In case you’re an avid YouTube watcher like I’m, it is a terrific service to get an ad-free viewing expertise throughout all of your units. Plus, each time I am touring, I at all times use the obtain and play offline characteristic so I can watch on my flight.

This new model of Premium Lite with limited-ads that YouTube is testing does not appear to hit the mark.

Associated

What is the difference between YouTube TV and YouTube Premium?

YouTube’s completely different subscription choices may be complicated, this is how the completely different companies shake-up.