After Deepfaking YouTube, Google’s Veo 3 May Slop-ify Video Video games Subsequent

Google’s new video generator is out in full power, and I don’t learn about you, however my feeds are full of examples of what it could possibly (and typically can’t) do. I’ve already coated the way it’s deepfaking smooth-brain YouTube content, half-baked Michael Bay bulls**t, and absurd pharma ads, however there’s one other class I haven’t talked about but, and it’s probably much more impactful than the previous makes use of. Sorry, avid gamers, however Veo 3 (and sure different video turbines) may be on a collision course along with your AAA video games subsequent.

Veo 3 does video video games rather well. It is like you possibly can discover new worlds already.

Prompts are all variations of:

> a third-person open world online game strolling round…
> an fps online game in/on a… pic.twitter.com/bpDGaKNU55

— fofr (@fofrAI) May 22, 2025

One space that Veo 3 is surprisingly practical at is producing fake gameplay footage of nonexistent AAA video games, which—in the event you’ll permit me to show my mind off for a second—is fairly entertaining. Above are the outcomes of a immediate that asks Veo 3 to generate a third-person open-world recreation in numerous settings, together with some real looking Grand Theft Auto-style generations, some sci-fi, some fantasy, and one that appears an terrible lot like The Final of Us. Copyright considerations apart, it’s fairly neat!

It is sensible, given the unending stream of gaming content material that Google may need at its disposal via YouTube, that Veo 3 would be capable to spit out some type of facsimile of a AAA recreation. That’s not the half that basically intrigues me; it’s that persons are already taking these generations and operating with them. Under is an instance from a 3D designer who goes by Lovis Odin on X demonstrating how Veo 3’s outputs may be built-in right into a workflow that takes the AI video generator’s text-to-video powers and makes them much more granular.

Google Veo3 creates stunning base movies, however what if that’s not sufficient?
I constructed a @ComfyUI workflow that takes it additional:
🏗 New construction with Flux (LoRA arch)
📦 Become 3D with Hunyuan3d 2
🔁 Built-in + relight by way of Flux, Controlnet, Denoise and Redux
🎞️ Finalized the… pic.twitter.com/pAfu2qVU34

— Lovis Odin (@OdinLovis) May 27, 2025

Utilizing a couple of different instruments in tandem with Veo 3, Odin takes an preliminary video immediate after which provides a construction that’s rendered into 3D and is then totally customizable. Positive, Veo 3 can add objects by itself, however as Odin notes, what separates this workflow out of your typical text-to-video immediate is the granularity. Pretty much as good as text-based prompts may be, they’re additionally type of an enormous ache within the ass if you would like one thing particular, which makes them much less ideally suited for actual, skilled workflows.

Odin’s workflow isn’t solely targeted on video games, to be clear—that is the kind of factor that may very well be utilized to actually any generative video—nevertheless it feels particularly sensible for recreation growth. Give it some thought: you’ve got an concept, you generate the look with Veo 3, customise it with different 3D instruments, after which (although this half isn’t included in Odin’s workflow) you deliver it to life with AI-generated code. Clearly, this final half is the most important piece of the puzzle, and generative AI isn’t fairly on the degree of with the ability to correctly code AAA video games but, however that doesn’t imply we aren’t trending in that route.

Individuals are already nicely alongside on their journey to “vibe coding” simple games, however one thing tells me that’s just the start. Google itself already broached the idea of generatively coded games again in 2023, stating in a weblog publish on generative AI and gaming that “creating content material is one in all—if not the most important—bills that video games can incur.” The weblog additionally stated, “Based on the UK’s CMA, blockbuster video games can have growth budgets nicely over $100 million… AI permits builders to leverage this new know-how in a manner which is respectful of mental property whereas defending one’s personal proprietary knowledge.”

To summarize Google, if I’ll, recreation growth is pricey and time-consuming, and so they see massive potential in lowering the labor prices of video games, copyright be damned. Is that shocking? No, under no circumstances. AI, if we’re to imagine the hype, seems to be a labor-reducing power throughout the board in a lot of industries, video games included. What’s shocking, nonetheless, is that the progress in that route may be coming quicker than we predict, and if it’s actually right here, that may very well be unhealthy information for the actual, extraordinarily overworked individuals of the video games business and probably unhealthy information for video games themselves.

As huge because the potential for augmentative AI could also be, the potential for AI slop is simply as excessive, and sadly, there’s nothing particular concerning the video games business that might forestall that very same slop-like ripple from taking impact. I’ve discovered to not sound the alarms too early—issues occur within the tech world, and so they occur quick. Possibly within the not-so-distant future, we’ll get up and understand this complete AI factor was only a passing fad, but when there’s one factor that’s for positive, it’s that we’ll doubtless discover that out the onerous manner via a lot of Fortnite plagiarism.