This obvious concern is why the Apple TV 4K won’t ever be on high

Streaming gadgets comparable to containers and sticks are solely rising in reputation, and that is evidenced by what number of corporations have thrown their hats into the ring. In 2025, we now have Google, Amazon, Apple, and Roku as the main gamers, and every firm has a wide array of choices to select from — besides one.

In case you’re in search of one thing model new, your solely possibility from Apple is the Apple TV 4K. In case you want an Ethernet port and extra storage, the $150 mannequin is there, however when you can accept much less, there is a $130 decide. Wanting over at Roku, there’s the high-end Roku Ultra streaming field after which quite a lot of streaming sticks for reasonable. It doesn’t matter what you are in search of, Roku has one thing for you.

To make issues even worse, the Apple TV 4K infrequently goes on sale. Whenever you take a look at different corporations, there are often gross sales that make it extra interesting to leap into their ecosystem versus Apple’s. Utilizing Roku for example once more, the Extremely typically goes on sale for about $80, and that is practically half the price of an Apple TV 4K. It is due to issues like this that I can not envision Apple ever being the highest canine.

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Apple can’t ignore this trend with the next-gen Apple TV 4K

I am fearful about Apple.

Apple cannot compete with this technique

One thing has to alter

I do not wish to sound like I am rooting for an enormous company to show issues round, as a result of that is not precisely the case, but when I used to be put answerable for issues, I might regulate Apple’s technique. There must be extra frequent gross sales to begin build up a much bigger viewers. Current market share numbers present Apple is much behind its competitors, and I think about the excessive price ticket is an enormous cause for that.

Whereas I like the Apple TV 4K in my lounge, it is no query that $150 is a troublesome capsule to swallow when you think about what you want it for. Having Apple Arcade and FaceTime is cool, however when you solely want a field to look at films and TVs, it is all going to waste. As an alternative, you are able to do your self a favor and seize one thing method cheaper that does the identical factor. It is the largest factor working in opposition to Apple in my eyes, and I do not see any course correction coming any time quickly.

One thing I have been clamoring for is an Apple TV streaming stick. Not solely would that assist construct extra of an viewers for the Apple ecosystem, however it’s one thing I might soar on instantly. Apple’s UI is my favourite of all of the streamers, primarily due to the dearth of adverts everywhere, so having that on all my TVs can be an enormous improve. As of proper now, I’ve a Roku Extremely in my bed room and a Roku Streaming Stick in my basement, so it isn’t like I am notably hurting as I like each of these gadgets, however I might undoubtedly substitute them with Apple TV merchandise if the choice offered itself.

I can not be alone right here as a result of all I hear on-line is about how the Apple TV 4K is the perfect streaming machine, however the actuality exhibits that it’s struggling to carve out a big market share for itself. A less expensive value would go a great distance right here, and simply providing primary gross sales would assist. The closest factor I’ve come to seeing a sale currently is a gift card being offered with the acquisition, which is healthier than nothing I suppose.

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I wish the Apple TV 4K would take notes from the Roku Ultra

I hope Apple borrows from the Roku playbook.

Apple frustrates me in an enormous method

Simply get with the instances

Apple / Pocket-lint

The primary factor firms wish to do is earn a living, and I can not argue that Apple is not doing that. Nonetheless, there’s lots being left on the desk that will profit each customers and Apple, so I am simply left scratching my head as to why they will not adapt.

I do not need this technology of Apple TV 4Ks to be the final, and if Apple would not begin gaining extra of a foothold in homes, I do not see how the corporate can proceed to justify making new ones. This third technology has lasted longer than the earlier two, and I am not even positive if we’re getting an announcement for a brand new one this 12 months. Earlier this 12 months, many indicators have been pointing towards that being the case, however as time goes on, I am feeling extra uncertain concerning the capacity for this prediction to really come to fruition.

Apple has usually introduced a brand new Apple TV iteration sooner than this previously, so it is unusual to not see any motion but. A part of the explanation may very well be that Apple would not see many causes to launch an improve. The third-gen Apple TV 4K is arguably a stronger machine than the 2024 Roku Extremely, so Apple is basically solely competing with Apple.

It is a huge cause why I wish to see Apple get into the price range class. Introducing the no-ads interface right into a stick that prices $40 would shake up a variety of issues. I do know that I might’ve by no means gotten a Roku stick if that was an possibility. Sadly, I do not envision a world any time quickly the place Apple presents a price range product. The corporate is proof against providing gross sales on the Apple TV 4K, and if that may’t be completed, I can not anticipate them to do a lot else. It pains me to say it as a result of I actually do love my Apple TV 4K, however it’s very irritating that there isn’t any cheaper possibility except for shopping for a product from a unique firm. I hope Apple proves me unsuitable about all this, however I do not suppose that is going to occur.

For no matter cause, Apple has been extremely proof against introducing price range choices. It took a very long time for a less expensive iPhone to launch, and now it is a in style decide for many individuals. I do not see why that would not apply to a less expensive Apple TV 4K, maybe within the type of a streaming stick. Apple may wish to preserve its repute as being a high-end firm, and by including in price range streaming choices it may injury the model. I do not suppose that’d be the case, particularly if the stick is a top quality product, however that may very well be a few of the reasoning.

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Change these TV settings ASAP if you have an Apple TV 4K

Be sure to get essentially the most out of your Apple TV 4K.