Meta’s Threads has grown to 300 million customers

Meta’s Threads app has now grown to 300 million customers, with greater than 100 million individuals utilizing the service every day. Mark Zuckerberg introduced the brand new milestone in on Threads, saying “Threads robust momentum continues.”

Zuckerberg has repeatedly that Threads has a “good likelihood” of turning into the corporate’s subsequent billion-user app. Although it’s nonetheless fairly far off of that objective, its progress appears to be accelerating. The app hit 100 million customers final fall, and reached in early November. Elsewhere, Apple revealed that Threads was the app in 2024, behind procuring app Temu, which took the highest spot in Apple’s rankings.

The approaching weeks may see some main modifications for Threads as Meta seems to be to capitalize on that progress. The corporate reportedly has plans to start experimenting with the primary advertisements for threads in early 2025, in keeping with a in The Data.

Threads isn’t the one app making an attempt to reclaim the “public sq.” as some longtime customers the platform now often called X. Bluesky has additionally seen vital progress of late. The decentralized service practically doubled its customers base in November, and at present has simply over . (The corporate has by no means revealed what number of of its customers go to the location day by day.) Although nonetheless a lot smaller than Threads, Meta appears to have taken inspiration from a few of Bluesky’s signature options in current weeks, together with its tackle and .